Page 61 - Phonebox Magazine July 2006

What is your next step to Business Success?
To help the local Olney business community any member of the Olney Chamber of Trade or Advertiser in the Phonebox is now entitled to one FREE business review and coaching session! To ensure that we cover the areas which are most important to you in your FREE Coaching session simply number your top 5 priorities from the following list . . . and call now to book your session 0845 686 2121 Hurry . . . only 2 sessions available per week through July and August.
❑ Having a strategy that will compel my former and inactive customers to buy from me again.
❑ A step-by-step marketing plan that will significantly increase my turnover and profits and free up my time and energy so I can put them into other areas.
❑ Having effective and inexpensive ways to generate more leads and prospects into my business.
❑ To develop the most effective and unique sales appeal for my product or service that will place me head and shoulders above the competition.
❑ Strong Yellow Pages and Newspaper advertising that compels prospects to contact my business.
❑ To quickly and efficiently sell to companies that may have hard to reach decision makers.
❑ To use the telephone more profitably, by generating more sales from incoming and outgoing calls.
❑ To become a more effective consultant in my field.
❑ Develop customer focused advertising copy that will draw
willing customers, new and old, to my business.
❑ Having a systematic, sure fire way to get my customers to buy again and again.
❑ To find a simple way to hire the right people time after time.
❑ A unique referral system that will turn my customers into my best sales people.
Business Profile: Emerson Patton
Personal Profile: Emerson Patton
Name: Emerson Patton
Lives: Lavendon, near Milton Keynes Personal: Newly married to wife Hannah Job: Business Coach
Business Coach which means?
Action International is the world's biggest coaching organisation thats helped over 10,000 small-to-medium sized business owners to achieve their goals and ambitions. On average we increase a clients profit by over 50% on a twelve month program. Time, team and profits are the three biggest problem areas that business owners talk to me about on a regular basis. How do you rate your business on a scale of 1-10 in these areas? Anything below 10 call now!
Why use a Business Coach?
Every great performer, whether an elite athlete or a business legend, is surrounded by coaches and advisors. As the world moves faster and gets more competitive, having a business coach can help owners and executives to change and develop, reach their optimum performance and of course make more money!
Why Emerson?
I've had 15 years diverse experience in the corporate world, and a career in electronic engineering, marketing and sales. For 6 years prior to joining Action, I worked at a large IT and Telecoms Company in Milton Keynes where I was a Senior Sales Executive, achieving No 1 Sales Person at National Division level. I was then head hunted to join Action's Central Midlands team.
What do you do in your free time?
I have a passion for travel and I'm an avid ski and snowboarder!
To fiind outthowyyoouurrbbuussinineessscocuoludldprporfoitffitrofomrmbubsuinseinssescsoaccohaincgh,ing, calllEmeerrssoonnNNOWttoosseeeififyoyuouquqaulaitlyifyfofroar aFRFEREEBEuBsiunseisnReesvsieRwevaienwd caonmdpcloimepnltiamreynctoaarychcinogacsheisnsgiosne. ssion.
T: 0845 686 2121 E-mail: emersonpatton@action-international.com
ACTION INTERNATIONAL Advice Column – No 5
❑ To create an irresistible direct mail campaign that will turn my mailbox into a profit centre.
❑ Inspiration, training and motivation for me and my team to really put into place strategies that will get things going.
How to Decide the Future of Your Business cont.
obviousones.Creativethinking, reading and talking to other people may uncover more possibilities. If the decision is very important in human or economic terms, it will certainly be worthwhile to spend time and effort in looking at all of the options.
5. Considertheconsequences.One ofthekeyelementsofthe decision-making process is to look at the consequences of each possible decision. Sometimes you might find data to help you predict what might happen, but in most cases, you will need to use careful thought. Think about what resources will be needed to carry out each alternative? Explore how much time, energy, skill, money, knowledge or other resources will be required? Writing down the answers to these questions helps focus your thinking.
6. Selectthebestalternative.Lookat the possible alternatives and select the one that seems best for you in terms of your goals and the resources you have available. If none of the alternatives appear attractive, perhaps you can find a new one by combining some of the possibilities ormakingacompromise.
7. Actuponthedecision.Onceyou have made your decision, implement it.
8. Accepttheresponsibility.Whenyou have made a decision, accept the responsibility and the consequences. Stick with it until changes or improvements can be made. By doing this, you can make a much more realistic appraisal of your decisions and provide a base from which to improve your future decision making skills. Remember, most decisions are made under conditions of uncertainty, imperfect
9.
knowledge,andlimitedresources. Do the best you can with what you’ve got and don’t try to expect the impossible.
Evaluate the results. Finally, make sure that you analyse the outcome or results of the decisions you have made so that you can determinenotonlytheir effectiveness,butalsohowto further refine your decision-making skills.
If you would like to learn more about how to build your business, or if you would like to see how your business could profit from business coaching call NOW to see if you qualify for a FREE business review and complimentary coaching session.
Call Emerson Patton at Action International now on 01234 391780 or email emersonpatton@action-international.com
Or check out the website at www.action- international.com/emersonpatton
Phonebox Magazine 63