Page 63 - Phonebox Magazine June 2006

Business Profile: Emerson Patton
Personal Profile: Emerson Patton
Name: Emerson Patton
Lives: Lavendon, near Milton Keynes Personal: Newly married to wife Hannah Job: Business Coach
Business Coach which means?
Action International is the world's biggest coaching organisation thats helped over 10,000 small-to-medium sized business owners to achieve their goals and ambitions. On average we increase a clients profit by over 50% on a twelve month program. Time, team and profits are the three biggest problem areas that business owners talk to me about on a regular basis. How do you rate your business on a scale of 1-10 in these areas? Anything below 10 call now!
Why use a Business Coach?
Every great performer, whether an elite athlete or a business legend, is surrounded by coaches and advisors. As the world moves faster and gets more competitive, having a business coach can help owners and executives to change and develop, reach their optimum performance and of course make more money!
Why Emerson?
I've had 15 years diverse experience in the corporate world, and a career in electronic engineering, marketing and sales. For 6 years prior to joining Action, I worked at a large IT and Telecoms Company in Milton Keynes where I was a Senior Sales Executive, achieving No 1 Sales Person at National Division level. I was then head hunted to join Action's Central Midlands team.
What do you do in your free time?
I have a passion for travel and I'm an avid ski and snowboarder!
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T: 0845 686 2121 E-mail: emersonpatton@action-international.com
ACTION INTERNATIONAL Advice Column – No 4
Two workshops guaranteed to improve your business
WORKSHOP 1 – Learn concrete ideas on how to increase your business profits by over 61% in the next 12 months... make your Team more effective and get a grip on your Time Management.
This “6 Steps to a Better Business workshop” is my FREE gift to you, where you’ll walk away with:
a Some of the most powerful business growth strategies you can use straight away.
a Skills and tools to get more done in less time.
a Energy, Vision and Focus to take you to the next level in your
business.
Where: Courtyard Marriott Hotel Newport Pagnell next to J14 on M1 on Wednesday 14th June 6.00pm – 8.30pm
WORKSHOP 2 – In 8 Hours the Action Team will help you create a road map for your business to achieve more in 90 days than most businesses do in a year!.. Following the great success of the “90 Day Goals and Planning workshop” run in January 2006 Emerson is running another day for local business owners. This is what some of the attendees said before:
Borneo Linnells Solicitors – Karen Mason took her team to the workshop and said: “...Excellent, re-energising and goal-orientated. I think owner managers would find it very useful”
Admiral Business Systems – Gary Dockree said: “...Not only did it show me a great way ahead for my business over the next 90 days, but I now have three clear initiatives to change my company’s future direction and to build on my investment before the end of the week – it certainly proved fantastic value!”
Emerson also donated over £1000 for local Charity MK SNAP. This time he is donating 50% of the profits to Willen Hospice.
Where: Ring for details. Cost: £155.
Call now on 0845 686 2121 to book your place as workshops are limited in numbers.
and your USP doesn’t have to be unique!!
How do you pick USP’s?
The first stage is to identify what unfulfilled ‘gaps’ there are in your industry or local market. These are called 'performance gaps' and they have proved successful for many businesses. For example in the car repair industry, the ‘performance gap’ is that consumers are wary of using car workshops because they feel they might be overcharged. The solution could be to use a USP that promises 'If It Isn’t Broke, We Won't Fix It!'
Another good example is a common ‘performance gap’ in the property market. Many people don’t like to sell their homes through estate agents because they think they do not try hard enough to sell quickly at the right price. As a result, a good USP for an estate agent
would be 'Our 13 Point Power Marketing Plan Gets Your House Sold in 30 Days or Less'.
Your USP Doesn't Have to be Unique
Although a USP is a statement of your uniqueness, a USP doesn't have to be something that is just unique to you...if you announce it first! For instance, if you are a furniture retailer and you devise a USP that promises 'Buy today, we'll deliver it tonight', although other competitors could do the same, if you are the first to use the USP, it becomes associated with your company. This is sometimes called 'pre-emptive marketing.'
Integrate Your USP’s into Everything You Do
Finally, once you developed your
USP’s, you need to integrate then into everything you do. They should be found somewhere in your headlines, ad-copy, direct-mail, emails, websites, signboards, etc. In fact, they should be repeated clearly in all of your marketing communications, your sales presentations and even on your business cards.
If you would like to learn more about how to build your business, or if you would like to see how your business could profit from business coaching call NOW to see if you qualify for a FREE business review and complimentary coaching session.
Call Emerson Patton at Action International now on 01234 391780 or email emersonpatton@action- international.com
Or check out the website at www.action- international.com/emersonpatton
Phonebox Magazine 63